The Expert Positioning Statement™
Establishes WHAT the professional specializes in, WHY they are uniquely qualified, WHOM they serve and HOW they help people in a way that no one else does.
Home
Expert & Authority Positioning
Expert & Authority Positioning
Expertise matters. So does the way people understand it. Dr. Len helps professionals articulate their value, communicate their qualifications, and become recognized for the problems they are equipped to solve.
THE PERSPECTIVE
Turn your expertise into a competitive advantage.
Expert positioning connects what a professional knows with what a prospective client or referral partner needs to believe. Dr. Len’s proprietary concepts include the Expert Positioning Statement™, Unique Qualification Statement™, Proprietary Service Expert Positioning™, Local Market Authority System™, and Market Domination Expert Positioning System™.
WHAT THIS WORK FOCUSES ON
- Express your expertise in language the right people understand.
- Clarify your differentiation and unique qualifications.
- Support professional reputation with relevant evidence and third-party validation.
PART OF A BIGGER PICTUREExplore the
Explore the
connected disciplines.
01 / EXPERTISE
Business Growth
Turn ambition into a business built to grow.
Explore the discipline02 / EXPERTISEReferral Relationships
Create relationships that grow in value over time.
Explore the discipline04 / EXPERTISEClient Acquisition Systems
Build a process beyond the next lead.
Explore the discipline05 / EXPERTISEStrategic Partnerships
Create shared value with the right people.
Explore the discipline06 / EXPERTISEBusiness & Operating Systems
Make execution part of the business.
Explore the disciplineTHE EXPERT POSITIONING COMPONENTSThe identity.
The identity.
The reasons to believe.
The Unique Qualification Statement™
Explains WHY that professional is better/different along with their unique expertise or service.
One establishes the professional's expert identity. The other provides the reasons to believe in that identity.
CURRENT / SIGNATURE SYSTEMSDr. Len’s proprietary
Explore All Signature SystemsDr. Len’s proprietary
body of work.
Expert positioning
Market Domination Expert Positioning System™
A proprietary framework for professional differentiation, greater perceived authority, distinctive value, and a more compelling position with prospective clients and referral partners.
Explore the SystemProfessional authorityLocal Market Authority System™
A system designed to strengthen visibility, credibility, reputation, and perceived authority within the geographic markets professionals serve.
Explore the SystemExpert positioningExpert Positioning Statement™
A carefully constructed statement that positions a professional as a recognized specialist or expert, communicating whom they help and the distinctive value they provide.
Explore the SystemProfessional distinctionUnique Qualification Statement™
A statement that supports the professional’s expert identity through relevant experience, specialized training, accomplishments, background, documented results, and meaningful distinctions.
Explore the SystemService positioningProprietary Service Expert Positioning™
Proprietary Service Expert Positioning™ is a component of Dr. Len Schwartz's Market Domination Expert Positioning System™.
Explore the System