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Unique Qualification Statement™
The Unique Qualification Statement™ establishes why a professional is particularly qualified to deliver the promised expertise or service. It goes beyond listing credentials.
THE DEFINITION & PURPOSESupport the identity.
Support the identity.
Explain the qualifications.
It strategically combines relevant experience, specialized training, professional accomplishments, unique background, documented results, and other meaningful distinctions into a compelling explanation of why a prospective client or referral partner should have confidence in that professional.
This is part of Dr. Len Schwartz’s body of proprietary work in business growth, expert positioning, professional authority, and referral relationships.
WHAT IT BRINGS TOGETHER
The qualifications behind the identity.
The statement brings together the relevant distinctions that support the professional’s expertise and service.
Specialized training
Professional accomplishments
Unique background
Documented results
Other meaningful distinctions
The Expert Positioning Statement™
Establishes WHAT the professional specializes in, WHY they are uniquely qualified, WHOM they serve and HOW they help people in a way that no one else does.
The Unique Qualification Statement™
Explains WHY that professional is better/different along with their unique expertise or service.
One establishes the professional's expert identity. The other provides the reasons to believe in that identity.
HOW THE WORK FITS TOGETHERDistinct roles.
Distinct roles.
Complementary systems.
The Unique Qualification Statement™ is a component of the Market Domination Expert Positioning System™. It reinforces why the professional is particularly qualified.
The Expert Positioning Statement™ establishes what the professional specializes in, whom they serve, and how they are positioned. The Unique Qualification Statement™ supports and validates that expert identity with the reasons a prospective client or referral partner should have confidence in the professional.
A separate referral operating system.
Reverse-the-Chase Referral Relationship Operating System™ is a separate, complementary operating system. It uses strategic positioning and relationship-development processes to help professionals build referral relationships with ideal partners who reach out first. It is not simply the final step in the positioning process.
Explore Reverse-the-Chase™WHY DR. LEN CREATED THIS WORKQualified professionals.
Qualified professionals.
A difference worth recognizing.
After spending more than 25 years working with thousands of professionals, Dr. Len repeatedly observed the same fundamental problem: many exceptionally qualified professionals were virtually indistinguishable from their competitors.
Dr. Len wanted to change that dynamic. His objective was to develop systems that would help professionals become more clearly differentiated, more credible, more authoritative, and ultimately more attractive to the people they most wanted to serve.
Read the Origins of the Positioning FrameworkDefinition and perspective provided by Dr. Len Schwartz, the creator of this work. Explore his professional background.
THE RELATED INTELLECTUAL PROPERTYExplore the
Explore the
connected work.
This website documents Dr. Len’s systems and their origins. For current program information and participation inquiries, visit Market Domination Services.