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Local Market Authority System™
The Local Market Authority System™ is designed to help professionals strengthen their visibility, credibility, reputation, and perceived authority within the geographic markets they serve.
THE DEFINITION & PURPOSEMake the identity visible.
Make the identity visible.
Build recognition in the market.
It helps make a professional’s positioning visible, discoverable, and credible within their market, reinforcing their distinctive identity through ongoing visibility and authority-building activities.
This is part of Dr. Len Schwartz’s body of proprietary work in business growth, expert positioning, professional authority, and referral relationships.
POSITIONING ESTABLISHES THE IDENTITY. AUTHORITY MAKES IT VISIBLE.
The Market Domination Expert Positioning System™ establishes how a professional is differentiated and why their expertise matters.
The Local Market Authority System™ helps make that professional's positioning visible, discoverable and credible within the geographic market they serve.
One develops the distinctive identity. The other helps establish recognition around that identity.
WHAT IT BRINGS TOGETHER
Making expertise visible and discoverable.
The system can incorporate the following activities and assets. Together, they support recognition and credibility around the professional’s positioning.
Expert positioning and authority-focused content
Distribution across relevant digital, social, and professional platforms
Third-party expert recognition and credibility assets
Search visibility and discoverability
Ongoing authority monitoring and reporting
HOW THE WORK FITS TOGETHERDistinct roles.
Distinct roles.
Complementary systems.
The Market Domination Expert Positioning System™ establishes HOW a professional is positioned and WHY they are different. It develops and communicates the professional’s distinctive identity.
The Local Market Authority System™ makes that positioning visible, discoverable, and credible within the professional’s market. The two systems complement one another: positioning establishes the identity, while ongoing visibility and authority-building activities reinforce it.
A separate referral operating system.
Reverse-the-Chase Referral Relationship Operating System™ is a separate, complementary operating system. It uses strategic positioning and relationship-development processes to help professionals build referral relationships with ideal partners who reach out first. It is not simply the final step in the positioning process.
Explore Reverse-the-Chase™WHY DR. LEN CREATED THIS WORKQualified professionals.
Qualified professionals.
A difference worth recognizing.
After spending more than 25 years working with thousands of professionals, Dr. Len repeatedly observed the same fundamental problem: many exceptionally qualified professionals were virtually indistinguishable from their competitors.
Dr. Len wanted to change that dynamic. His objective was to develop systems that would help professionals become more clearly differentiated, more credible, more authoritative, and ultimately more attractive to the people they most wanted to serve.
Read the Origins of the Positioning FrameworkDefinition and perspective provided by Dr. Len Schwartz, the creator of this work. Explore his professional background.
THE RELATED INTELLECTUAL PROPERTYExplore the
Explore the
connected work.
This website documents Dr. Len’s systems and their origins. For current program information and participation inquiries, visit Market Domination Services.