Expert Positioning Statement™
Communicates the professional’s area of expertise and distinctive professional identity.
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Market Domination Expert Positioning System™
The Market Domination Expert Positioning System™ is a proprietary framework designed to help professionals differentiate themselves from competitors, establish greater perceived authority, communicate their distinctive value, and become a more compelling choice for prospective clients and referral partners.
THE DEFINITION & PURPOSEEstablish the difference.
Establish the difference.
Communicate distinctive value.
The system goes beyond helping professionals explain their expertise. Its goal is to help qualified professionals become recognized as a differentiated expert rather than another interchangeable provider.
This is part of Dr. Len Schwartz’s body of proprietary work in business growth, expert positioning, professional authority, and referral relationships.
“The objective isn't simply to help professionals explain what they do. It's to help them establish a distinctive professional identity that gives prospective clients and referral partners a compelling reason to recognize, trust and refer to them.”
Dr. Len Schwartz
THE POSITIONING FRAMEWORK
The interconnected positioning components.
The framework brings together the professional’s expert identity, the reasons to trust that identity, the distinctiveness of their services, and the way that value is communicated.
Unique Qualification Statement™
Reinforces why the professional is particularly qualified.
Explore This ComponentProprietary Service Expert Positioning™
Helps differentiate the actual services, processes, or methodologies the professional offers.
Explore This ComponentStrategic differentiation and competitive positioning
Credibility, authority, and reputation-building strategies
Messaging that helps prospects recognize and understand a professional’s distinctive value
The Expert Positioning Statement™
Establishes WHAT the professional specializes in, WHY they are uniquely qualified, WHOM they serve and HOW they help people in a way that no one else does.
The Unique Qualification Statement™
Explains WHY that professional is better/different along with their unique expertise or service.
One establishes the professional's expert identity. The other provides the reasons to believe in that identity.
HOW THE WORK FITS TOGETHERDistinct roles.
Distinct roles.
Complementary systems.
This system establishes HOW a professional is positioned and WHY they are different. The Expert Positioning Statement™, Unique Qualification Statement™, and Proprietary Service Expert Positioning™ are interconnected components within that positioning framework.
The Local Market Authority System™ is complementary: it helps make that positioning visible, discoverable, and credible within the professional’s geographic market. One develops and communicates the professional’s distinctive identity; the other reinforces it through ongoing visibility and authority-building activities.
A separate referral operating system.
Reverse-the-Chase Referral Relationship Operating System™ is a separate, complementary operating system. It uses strategic positioning and relationship-development processes to help professionals build referral relationships with ideal partners who reach out first. It is not simply the final step in the positioning process.
Explore Reverse-the-Chase™WHY DR. LEN CREATED THIS WORKQualified professionals.
Qualified professionals.
A difference worth recognizing.
After spending more than 25 years working with thousands of professionals, Dr. Len repeatedly observed the same fundamental problem: many exceptionally qualified professionals were virtually indistinguishable from their competitors.
They had the credentials, experience, expertise, and ability to deliver outstanding results. But prospective clients and referral partners often had no compelling reason to recognize them as different or better suited to their particular needs.
As a result, those professionals were forced to compete for attention, chase prospects, rely on traditional marketing, or hope that their reputation would speak for itself.
Dr. Len wanted to change that dynamic. His objective was to develop systems that would help professionals become more clearly differentiated, more credible, more authoritative, and ultimately more attractive to the people they most wanted to serve.
“That thinking became the foundation of much of my life's work.”
Dr. Len Schwartz
Definition and perspective provided by Dr. Len Schwartz, the creator of this work. Explore his professional background.
THE RELATED INTELLECTUAL PROPERTYExplore the
Explore the
connected work.
This website documents Dr. Len’s systems and their origins. For current program information and participation inquiries, visit Market Domination Services.