From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Incredible Ability of TMP
Hey, this is Dr. Len Schwartz.
I want to discuss the amazing power of TMP today.
TMP: What is it?
TMP refers to targeted marketing pieces.
The marketing strategy of a great deal of business owners is to “throw as much crap against the wall and hope something sticks.”
You’re worth more than that!
As a strategic marketer, you send out customized marketing materials to your ideal patients, clients, or customers as well as to your targeted prospects.
You will have a far higher chance of obtaining the desired amount of business, revenue, and referrals when you pair the appropriate marketing message with the appropriate audience.
Begin your marketing by focusing on your ideal prospects on the back end and your marketing message on the “front end”…then observe the results.
– Dr. Len