The Free Consultation Strategy
I refer to this marketing strategy as the “let me see if I can help you” offer. You may meet people at the mall, at a restaurant, at a party, etc., and they…
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How to Use Headlines & Titles (15 Compelling Headlines Inside)
Let’s talk about special titles, headlines and special event names. I’m going to give you a handful of different phrases that you can use asheadlines or…
Read the ArticleProfessional Marketing: In-Office Lectures
You know about them, you love them – but you don’t DO them. One of the easiest and most effective ways to generate new business (on a regular basis) is to…
Read the ArticleAd Creation 101: Creating the Best Ad
When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience). Your…
Read the ArticleProfessional Marketing: Putting a Reactivation System in Place NOW!
This is the perfect time of year to send out holiday/New Years letters and/or e-mails to all of your missing-in-action patients/clients/customers. And, there…
Read the ArticleThe Powerful Newsletter
Do you have a monthly patient, client, or customer newsletter in place? If you don’t have a monthly newsletter, direct mail letter, research or “news update”…
Read the Article3 Ways to Grow Your Business or Practice
This marketing idea is the result of a conversation I had with Jay Abraham, so I need to give him the credit. One day we were discussing different ways to…
Read the ArticleMarketing is ALL About Testing!
This marketing strategy isn’t a “traditional” marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is.…
Read the Article“Referrals by Association” – Not What You Think
There is a referral strategy (that does not involve asking for a referral) that I call the “Referral by Association” conversation. When talking to…
Read the ArticleLearn How To Generate Leads From TV & Radio Ads
Here’s a marketing strategy that is going to build your name, brand, fame, generate a ton of targeted leads and position you as an expert in your city.…
Read the ArticleThe Advantages Of Learning About Dentist Marketing
When advertising a dental practice it is vital to know the audience that is being targeted. Dentist marketing involves several campaigns that are aimed at…
Read the ArticleListening Can Mean BIG Business for You
This marketing strategy may not seem like a marketing strategy to you, but I can assure you, if you do what I’m going to suggest you do, the positive…
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