From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Here’s a marketing initiative that everybody knows about, yet, there are only a handful of business owners/professionals who actually invest in this marketing effort to promote their own business. This marketing initiative is printing t-shirts, hats, jackets, etc. to hand out (or sell) to your patients/clients/customers.
When you hand out T-shirts to your patients/clients/customers, you turn people into walking, talking billboards who share your message AND build your name, brand and fame with people who live in your city/town. Plus, there is an implied endorsement of you (and whatever you do) because they are proudly wearing your “information”.
This is not new! But, I am willing to bet that 90% of the people who read this post have not done this. Why not print T-shirts and give all of your patients, clients or customers a chance to walk around and promote you on a regular basis? This is a relatively inexpensive way to get consistent advertising for a one-time fee.
You get to decide what people say about you, even though they may never actually say a word about you. Invest and give every new patient/client/customer a shirt so they can advertise for you on a regular basis.
Finally, when your existing patients/clients/customers see other patients/clients/customers walking around their community with your T-shirt, they will instantly feel a connection and feel like they are included in the special group of people who know/trust/like/see/work with/use YOU!
To Your Success,
Dr. Len Schwartz