From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
How to Instantly Capture the Attention and Interest of a Brand New Prospect, by Dr. Len Schwartz
Hello, this is Dr. Len, and today’s topic is how to rapidly pique a new prospect’s interest and attention.
It’s through the use of testimonial marketing.
I know it’s not new, and it’s not flashy, but it works wonders.
Your ability to instill confidence or provide peace of mind in a complete stranger by demonstrating what others have accomplished, received, or experienced as a result of working with you will hasten the process of getting to know, like, and trusting you, and give you a much better chance of talking to someone, receiving a hand raise, or having someone reach out to you to learn more about how you can help them.
If you work in a regulated field, investigate if you can utilize before-and-after tales or case studies to demonstrate the benefits of working with you.
This has been your Cut The Yo-Yo marketing minute, where you can finally learn how to put an end to your business’s ups and downs.
www.cuttheyo-yo.com
www.drlenschwartz.com
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