From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Value of Expert Positioning
Dr. Len Schwartz- The Value of Expert Positioning
Hey, this is Dr. Len with your cut the yo-yo marketing minute, where you can finally learn how to end the ups and downs of business and control your business growth and income.
I want to talk about the value of expert positioning, more specifically, I want to talk about the value of you securing your spot as the go-to recognized expert in your city, your state, the nation, whatever makes sense for you.
Here’s the exercise. Make a list of all of the things that make you better / different than everybody else. For example, your intelligence, your knowledge, your experience, your certifications, designations degrees, or specialized training. Make a list of all those things, because when you’re able to communicate your value and a prospect understands why you are better/ different than everyone else, you become the logical choice to hire, and ultimately the go-to recognized expert in your market.
That word of mouth, that expert positioning word of mouth is phenomenal. Go do this. You’ll love the ripple effect.
– Dr. Len
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