From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Value of Expert Positioning
I want to talk about the value of expert positioning.
More specifically, I want to talk about the value of you securing your spot as the go-to recognized expert in your city, your state, the nation etc.
Here’s the exercise:
Make a list of all of the things that make you better / different than everybody else.
For example, your intelligence, your knowledge, your experience, your certifications, designations degrees, or specialized training.
Make a list of all those things, because when you’re able to communicate your value and a prospect understands why you are better/ different than everyone else, you become the logical choice to hire, and ultimately the go-to recognized expert in your market.
That word of mouth, that expert positioning word of mouth is phenomenal. Go do this. You’ll love the ripple effect.
www.cuttheyo-yo.com
www.drlenschwartz.com
#drlenschwartz
#cuttheyoyo
#marketer
#marketingtips
#smallbusinesstips
#businesslinkedin
#businesstips
#solopreneur
#smallbusinesstips_
#mysmallbusiness
#onlineentrepreneur
#workfromhome
#businessfacebook