From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Unbelievable Power of TMP
Hey, this is Dr. Len Schwartz.
Today I want to talk about the unbelievable power of TMP.
What’s TMP?
TMP stands for targeted marketing pieces.
So many business owners have a marketing plan that includes “let’s throw as much crap against the wall and hope something sticks”.
You’re better than that!
You’re a strategic marketer, which means you have targeted marketing pieces that go out to your targeted prospects and ideal patients, clients or customers.
When you combine the right marketing message with the right audience, you’re going to have a much better chance of generating the business, income and referrals you want.
Start marketing in a way that is targeted on the “front end” with your marketing message, and targeted on the backend with your ideal prospects…and watch what happens.
www.drlenschwartz.com
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