From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Importance of Testimonial Marketing
Hey, this is Dr. Len Schwartz.
What if I told you that when it comes to marketing your products or services, testimonials are just as significant today as they were in the past?
Let me ask you a question: do you have at least five different ways or activities in place that allow your current patients, clients, or customers to refer you?
Do you use a survey form, videotape them, record an audio recording of their responses, or allow them to post their testimonial or review online?
These are just a few examples of things you can do to ensure that you get positive testimonials and reviews for yourself, your products, and your services on a regular basis.
Today is the day if you don’t have at least five of these initiatives in place.
Place them where they belong. Make a regular effort, and see what happens to your positive word of mouth.
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