From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Importance of Testimonial Marketing
Hey, this is Dr. Len Schwartz.
What if I told you that, in terms of promoting your goods or services, testimonials are still as crucial as they have always been?
I would like to know if you have at least five distinct methods or initiatives in place that allow your current patients, clients, or customers to recommend you.
Do you provide them the option to submit their testimonial or review online, use a survey form, record their results on audio, or film them on video?
These are just a few strategies you may implement to regularly get those gratifying endorsements and evaluations for you, your goods, and your services.
Today is the day to start at least five of these initiatives.
Place them there. Continue doing this, and you’ll see an increase in favorable word-of-mouth.
– Dr. Len
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