From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Importance of Branding
Hi, I’m Dr. Len, and today I want to discuss the importance of branding.
Have you had a distinctive logo?
Do you have a catchphrase, tagline, or USP that explains to your target market what they can anticipate to gain from doing business with you?
“Better ingredients, better pizza, Papa John’s” is the motto for Papa John’s pizza.
They were explaining why their pizza is superior to yours.
FedEx is renowned, right? “When it absolutely, positively has to get there overnight.”
Spend some time developing your brand now because it is something that the top 1% of people in every profession, industry, and business focus on in order to let the world know why they are the greatest. Your peers and competitors are not doing this.
This has been your Cut The Yo-Yo Marketing Minute where you can finally end the ups and downs of business.
– Dr. Len
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