DR. LEN’S INSIGHTS / THE ARCHIVE

The Importance of Becoming a Great Opener

From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.

Dr. Len Schwartz- The Importance of Becoming a Great Opener

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Hey, this is Dr. Len Schwartz
There are so many people (gurus) out there teaching people how to become great closers, hard closers, where they get to force or convince people into saying “yes”.
I don’t think that feels good to anyone.

When you learn how to become a great opener, you get your prospects to close you. Totally different process. Total paradigm shift.

Becoming a great opener means you actually listen and understand what your prospect wants. They understand why you’re better/different than everyone else. They understand why they can’t find anyone else that can help them the way you can.

And then, you get a chance to take that prospect on a very short path where the logical conclusion is them asking you, “will you accept me as your client?”
Become a great opener. Let your prospects close you. Have a great day.

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