From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Best Time(s) to Launch New Products Services or Solutions.
There are certain times of the year when it makes perfect sense to send an email out to your database announcing new or better/different products, services, and solutions.
September 1st, January 1st and April 1st.
January 1st and September 1st are great because it’s like everybody’s getting back to normal. Back to work, back to school, back to business etc.
April 1st is a springboard opportunity to take you through the summer.
So, what can you announce to your list that tells them how or what they can achieve, receive or experience by working with you now?
What’s new?
What’s better?
What’s different about your business?
Craft a few emails in sequence letting your patients, clients, or customers know about how they can benefit (what they can experience) and watch your business grow.
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