From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- The Amazing Power of TMP
Hey, this is Dr. Len Schwartz.
Today, I want to discuss TMP’s incredible strength.
What does TMP stand for? Targeted Marketing Pieces
So many business owners use the phrase “let’s throw as much crap against the wall and hope something sticks” in their marketing strategies.
You’re smarter than that!
You are a strategic marketer, which implies that your targeted prospects and ideal patients, clients, or customers receive your focused marketing materials.
You will have a lot greater success attracting the clients, cash, and recommendations you desire when you pair the appropriate marketing message with the appropriate audience.
Start marketing with a “front end” focused on your marketing message and a “back end” focused on your ideal prospects, and observe the results.
– Dr. Len
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