DR. LEN’S INSIGHTS / THE ARCHIVE

Testimonial Marketing

From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.

Dr. Len Schwartz- The Value of Testimonial Marketing

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Hey, this is Dr. Len Schwartz.

When it comes to marketing your products or services, testimonials are just as valuable today as they ever were,?

Do you have at least five different ways or efforts in place that provide your active clients, patients or customers a chance to refer to you?

Do you use a survey form, film them on video, record an audio of their results or give them a chance to post their testimonial or review online?

Those are just a handful of examples that you can put in place so that you consistently generate those positive testimonials and reviews for you, your products and your services.

If you don’t have at least five of these efforts in place, today is the day.

Put them in place. Make this effort consistent and watch what happens to your positive word of mouth.

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