From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- How to Establish Yourself as a Household Name in Your Sector in 3–6 Months
Hey, this is Dr. Len. Schwartz
What if I told you that within three to six months, you could become a household brand and the go-to expert in your field?
You must employ professional positioning campaigns and strategies that involve email, social networking, social media, press, publicity, and most crucially, your willingness to explain to your target market on a daily or weekly basis how and why you are superior to everyone else.
It takes time for locals to realize why you are the go-to authority in your neighborhood or city.
In my most recent book, Cut The Yo-Yo, I literally spell out everything. In three to six months, if you’re ready to use these professional positioning campaigns and methods, you can establish a monopoly in your industry.
This has been Cut The Yo-Yo marketing minute.
– Dr. Len
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