From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz – How to Encourage New Business and Referrals Using Facebook Groups
Hey, this is Dr. Len Schwartz.
Today I want to discuss using Facebook groups to generate leads and new business throughout the year.
The majority of us belong to numerous Facebook groups.
Based on my observations, the majority of businesses never establish a Facebook group and invite all of their prospects (who don’t convert) to join in order to lead them down a “This is why you should buy from me” path.
To help your prospects comprehend why you’re superior or different, why you’re the go-to expert, or why you can help them in a way that no one else can over time, provide benefit-rich, relevant material on a daily or weekly basis.
I want you to picture yourself as the Crock-Pot of this Facebook community. With time, those potential customers get to know, like, and trust you to such an extent that you become the most sensible person to do business with or make a purchase from.
Put this effort into action right now.
You may really start gaining a lot of popularity in your city. And it’s free.
– Dr. Len