From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
I love it when a prospective client tries to get my service for free by “challenging” me –
“If your service was so good, you’d let me use it for free and then I can pay you when I make money.”
But, when I respond by asking,
“So, you’re unwilling to invest in yourself and your business, but you want me to invest in you?”
All I hear is silence!
That’s when I hang up.