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Generating Prospects On Linkedin

From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.

Dr. Len Schwartz- Generating Prospects On Linkedin

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Hey, this is Dr. Len Schwartz.

 

The number one reason why 99 percent of your peers fail to produce new clients and prospects from LinkedIn is that they’re continually closing and selling.

 

They meet someone, strike up an initial conversation, and immediately try to close them on their products, services, or solutions.

 

It should come as no surprise that this endeavor fails. Allow others to get to know, like, and trust you. You should show real interest in learning about, liking, and trusting them.

Then you may offer them the chance to learn more about how you might be able to assist them.

 

In chapter 19 of my new book, Cut The Yo-Yo, I reveal my whole LinkedIn lead creation formula.

 

 

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