From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- Radio Interviews
Hey, this is Dr. Len Schwartz.
If you’re looking for a huge, unique, competitive advantage, this is it.
99% of your colleagues have never been interviewed on the radio.
Call a local radio station that has listeners who are your ideal patients, clients, or customers.
Pitch them on how and why you are better/different.
Provide them with a topic that you know will be of interest to their listening audience and get on the air.
Script in advance the three to five questions you want them to ask you, and prepare to answer those questions.
Watch what happens.
There’s huge opportunity here for you to be able to reach thousands, if not hundreds of thousands of prospects in your area.
Prepare for a surge of new business.
www.cuttheyo-yo.com
www.drlenschwartz.com
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