From Dr. Len’s published archive. This article reflects the context and perspective at the time of its original publication.
Dr. Len Schwartz- Using Makeovers to Create a Dramatic Surge of New Business
This is Dr. Len Schwartz.
I want to talk about using makeovers to create a dramatic surge of business for you.
Everyone loves makeovers. From Dr. Pimple Popper MD to home improvement, to car repairs. There are dozens of television shows that display these dramatic before and after results.
Here’s what you want to do.
Call all of your local TV stations and ask to talk to a segment or a spot producer. In 15 seconds or less tell them why you’re better/different than everyone else.
Then, offer to bring one of your patients, clients, or customers on the air so that you can display, explain, describe, and define the process you used to help them experience the dramatic before and after results.
The buying public in your region will love it and you’ll create a dramatic surge in new business.
If you want to learn the entire step-by-step process for how to do this all year long check it out in my book Cut The Yo-Yo.
Click the link below to get my book Cut The Yo-Yo for free (plus shipping).
www.drlenschwartz.com
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