Dr. Len Schwartz- When to Launch New Services, Products, or Solutions
Hey, it’s Dr. Len with your Cut The Yo-Yo marketing minute, where you’ll finally learn how to stop the ups and downs of business and take control of your company’s growth and income.
You know, there are specific periods of the year when I think sending an email to your database promoting new or improved/different products, services, and solutions makes perfect sense.
1st of September, 1st of January, and 1st of April.
The first of the year and the first of the month are nice because it feels like everyone is returning to normal, to work, to school, and to business.
The first of April serves as a sort of springboard for the rest of the summer.
So, what can you tell your mailing list about how or what they can achieve, receive, or experience by working with you right now?
What distinguishes your company from others?
Consider that for a moment.
Create a series of emails informing your patients, clients, or customers of the benefits (what they may expect) and watch your business grow.