Dr. Len Schwartz- Strategies for Creating New Business Using Literature and Handouts
I found this in the archives and wanted to share!
Hello, I’m Dr. Len Schwartz, and today I want to discuss the significance of having accurate copy and information on your publications, reports, brochures, handouts, and other materials.
Ensuring that all information you provide to a prospective or current patient, client, or customer says or conveys about you, your practice, your business, your products, services, et cetera in the same precise way each and every time is one of the best ways to steer the entire process.
Ensure that the copy you create presents you, your offerings, and your company in the best possible light so the reader feels as though they are getting something special or unique from you.
There are so many experts that use generic content in their material and brochures that it is hard to tell them apart.
For this reason, the majority of people believe that all doctors are the same, all attorneys are the same, etc.
How else could they find out?
Consider carefully what you want to write on that material so that you may direct the writing process and ensure that your brochure says exactly what you want it to when it is distributed, leaving nothing to chance.
– Dr. Len