Dr. Len Schwartz- The One Question You Should Always Ask Potential Clients To Determine Interest (So You Don’t Waste Your Time!)
Hey, this is Dr. Len and today is about sales.
I want to ask you a question that will help you decide if you should continue talking to a prospect (about your product or service) or ask them to call you back when they’re ready to get started. You’ll save a ton of time by doing this.
In contrast to attempting to be a hard closer, for trying to push or convince people, if you’ve been following me for a long, you know that what I teach is how to become a great Opener, so that your prospects close you. That rarely succeeds.
What is the one question that I always ask – and that I urge you to ask – at the beginning of a conversation with a potential customer?
It goes something like this: “Bob, when do you want to get ______(desired result)?”
Continue speaking if someone says, “Right now.”
Whenever someone says, “In about six months,” respond, “Feel free to call me back then.”
You’ll get a ton done faster as a result. This has been your marketing cut-the-yo-yo minute.
– Dr. Len