Dr. Len Schwartz – Using Facebook Groups to Encourage Client Referrals and New Business
Hey, this is Dr. Len Schwartz.
Today, I want to discuss using Facebook groups to encourage referrals and new business all year round.
The majority of us participate in numerous Facebook groups.
To lead their prospects along a “Here’s why you should buy from me” path, most businesses, in my experience, never form their own Facebook groups or invite all of their prospects (who don’t convert) into such groups.
To help your prospects realize why you’re better/different, the go-to expert, or why you can help them in a way that no one else can over time, provide benefit-rich valuable material on a daily/weekly basis.
You should consider this Facebook group as a Crock-Pot, in my opinion. When prospects know, like, and trust you on a deep level over time, you become the apparent, logical choice to make a purchase from or conduct business with.
Start working on this now.
You can actually start to develop a sizable following in your city for nothing, and it’s free.
– Dr. Len