Dr. Len Schwartz- How to Leverage Your Social Media to Gain Expert Status and Generate New Business
Today, I want to discuss how to use social media and social networking sites to your advantage so that you can get expert status or expert positioning throughout the year as well as leads, prospects, appointments, and new clients.
Let’s start by discussing what you shouldn’t do.
The majority of your coworkers are too preoccupied with social media to “always be shutting” or “always be selling.”
What you ought to be doing is finding a method to add value.
How can you give your contacts, friends, and followers information or insight that is useful to them…and somehow makes their lives better? How can you share benefit-rich, important material on a weekly basis?
When you begin to do this, not only will you get the respect of all of your friends, connections, followers, etc. on a much higher level, but you’ll also notice that a lot more people approach you.
Start doing this right away and watch your engagement soar.