Dr. Len Schwartz- Using Your Greatest Hits to Generate New Business and Referrals All Year Long
Hi, this is Dr. Len Schwartz.
I want to discuss how you might gain a distinct competitive advantage and generate new business and referrals throughout the year.
It’s done with your most popular songs.
What exactly do I mean when I say “best hits”?
I’m referring to audios and/or videos in which you demonstrate how you tackle challenges in a unique way.
It doesn’t matter if you’re a doctor, an attorney, or a plumber.
If you have training audios and videos that explain your unique qualifications, how and why you’re better/different than everyone else, and how you serve people in unique ways, you can use those audios and films with both current and prospective patients, clients, or customers.
This allows people to get to know, like, and trust you, as well as understand why you’re the greatest, so they may contact you to learn more about how you can assist them.
You can encourage recommendations if they’re an active client. Because they know they’re working with the best, they can refer their friends and family to you.