Dr. Len Schwartz- The Importance of Knowing When To Change Your Marketing Strategy (and when not to)
Hello, my name is Dr. Len, and this video and method are for you if you want to discover how to produce new clients every week with only five minutes of effort. One of my goldmine marketing strategies is this. I’d want to demonstrate by telling you a story.
I began sending an email every Monday at 10:00 a.m. Eastern time, and it consistently produced the same results, including the same amount of leads, appointments, and new clients.
So, every Monday at 10:00 a.m., I planned to send the same identical email until the number of persons who answered dropped by 15 to 20%. So, every Monday at 10:00 a.m., I sent out an identical email. My statistics decreased for six months after I switched to Eastern time.
Many people believe they must modify their marketing every day, week, month, and so on. You’re not obligated to!
As long as the stats show that the marketing effort you’ve put in place is still generating the same reaction, keep going with it until it drops 15 to 20%.
This has been your Cut The Yo-Yo Marketing Minute