Dr. Len Schwartz-The Value of Understanding When to Modify Your Marketing Strategy—and When Not to
Hey, this is Dr. Len. This video and this method will teach you how to find new clients every week with only a few minutes of work. One of my most successful marketing techniques is this. I’ll give you an example to help you understand.
Every week, the same number of prospects, appointments, and new clients would result from an email I started sending out every Monday at 10:00 a.m. Eastern time.
I therefore made the decision to keep sending the exact same email every Monday at 10:00 AM until the proportion of respondents fell by 15% to 20%. I sent the identical email for 6 months before my numbers started to decline.
Many people believe that they must alter their marketing on a daily, weekly, monthly, etc. basis. You’re not required to!
Run with that marketing strategy till it falls between 15% and 20% as long as the stats show that it is still producing the same response.
This has been your Cut The Yo-Yo Marketing Minute
– Dr. Len