Dr. Len Schwartz- The Value of Expert Positioning
Hey, this is Dr. Len with your cut the yo-yo marketing minute, where you can finally learn how to end the ups and downs of business and control your business growth and income.
I want to discuss the importance of expert positioning, and more particularly, the importance of you securing your place as the go-to authority in your community, state, or country—whatever makes sense for you.
Here is the activity. Make a list of everything that sets you apart from other people or makes you better than them. As an illustration, consider your knowledge, intelligence, experience, credentials, degrees, or specialized training. Make a list of everything that qualifies you as an expert in your field. When you are able to explain your worth and a prospect knows why you are superior to/different from everyone else, you become the obvious candidate for employment.
That word of mouth, which is professional positioning, is incredible. Do this now. The rippling effect will appeal to you.
– Dr. Len