Dr. Len Schwartz- How to Obtain Wide-Reaching Publicity in Your Area
Hey, this is Dr. Len Schwartz.
Today, I want to discuss how to brag about yourself and garner a ton of local attention while making it appear as though others are praising you.
Initially, a press release is used.
You want to know what’s in the press release?
You can present something novel or distinctive about yourself, your company, your products, or your solutions. You can also spread information that benefits others or aids them in some way.
Once you’ve mastered that, you must ensure that your press release adheres to a very precise structure or anatomy.
There are several options available to you.
You can look things up online.
You can read about it in my most recent book, Cut The Yo-Yo.
You can receive advice from a local publicity agency on how to properly create a news release as well as how to disseminate it to ensure maximum market penetration, visibility, and new business.
– Dr. Len