Dr. Len Schwartz- The GTO Marketing Effort
Hey, this is Dr. Len Schwartz.
I want to talk about the GTO marketing effort. GTO stands for group text offer.
If you’re not getting permission from your active patients, clients, or customers, to text them, whether it’s to confirm an appointment or let them know about a special sale, etc. you’re leaving a ton of money on the table!
Everybody loves instant gratification. I want you to imagine you have three available appointments in your office today, and you text 500 people, the first three people that respond get the spot.
Maybe you have a special offer or you’re having a special sale, you can limit that to the first five, 10 or 15 people that respond.
You can fill an event. You can sell out. You can fill your schedule very, very quickly with a group text offer.
Do this starting today. It is an amazing marketing effort that costs almost nothing to implement.
– Dr. Len