Dr. Len Schwartz- A Referral Loop’s Value
Hey, my name is Dr. Len, and if you agree that word-of-mouth recommendations are the best source of new patients, clients, or consumers but your referral system is lacking, then this is the post for you.
What I mean is this.
What procedures do you have in place when a patient client or customer approaches your front desk or speaks to someone about wanting to recommend someone to you?
What kind of system is there?
Do you have something to offer them?
Do you have anything that explains to that referral why you’re better/different from everyone else or why they should hire you?
Do you offer gift certificates to your customers?
Do you have a script for your front desk that says something like, “Bob, would it be okay if I followed up with you to see if Joe has any questions?” if I don’t hear from you or your recommendation, Joe, in the upcoming three to five days?”
With that inquiry, you are obligated to learn whether your patient, client or customer has submitted a referral.
Try this. It works. This has been your Cut The Yo-Yo Marketing Minute.
– Dr. Len