Dr. Len Schwartz- The GTO Marketing Effort
Hey, this is Dr. Len Schwartz.
I want to talk about the GTO marketing effort. GTO stands for group text offer.
If you’re not getting permission from your active patients, clients, or customers, to text them, whether it’s to confirm an appointment or let them know about a special sale, etc. you’re leaving a ton of money on the table!
Everyone enjoys receiving immediate gratification. Imagine that you have three open appointments in your office today. You text 500 people, and the first three to reply get the appointment.
You can only provide the first five, ten, or fifteen people who reply to a special offer or sale you may be running.
A gathering can be filled. You can make sales. With a group text offer, you can quickly fill your schedule.
Start doing this right away. It is a fantastic marketing strategy that takes little to no money to apply.