Dr. Len Schwartz- The Power of Branding
Hey, this is Dr. Len and today I want to talk about the power of branding.
Do you have a distinctive logo?
Do you have a catchphrase, tagline, or USP that explains to your target market what they can anticipate to gain from doing business with you?
“Better ingredients, better pizza, Papa John’s” is the motto for Papa John’s pizza.
They were explaining why their pizza is superior to yours.
FedEx is renowned, right? “When it has to get there overnight absolutely positively.”
Spend some time developing your brand now because it is something that the top 1% of people in every profession, industry, and business focus on in order to let the world know why they are the greatest. Your coworkers and competitors are not doing this.
This has been your Cut The Yo-Yo Marketing Minute where you can finally end the ups and downs of business.
– Dr. Len