Dr. Len Schwartz- The Value of Expert Positioning
Hey, this is Dr. Len with your cut the yo-yo marketing minute, where you can finally learn how to end the ups and downs of business and control your business growth and income.
I want to discuss the importance of expert positioning, and more particularly, the importance of you securing your place as the go-to authority in your community, state, or country—whatever makes sense for you.
Here is the activity. Make a list of everything that sets you apart from other people or makes you better than them. As an illustration, consider your knowledge, intelligence, experience, credentials, degrees, or specialized training. Make a list of everything that qualifies you as an expert in your field. When you are able to explain your worth and a prospect knows why you are superior to/different from everyone else, you become the obvious candidate for employment.
That word of mouth, which has professional positioning, is incredible. Do this now.. You’ll love the ripple effect.
– Dr. Len