Dr. Len Schwartz- Having the Right Copy On Your Literature
I came upon this in the archives and felt it was worth sharing!
Hello, my name is Dr. Len Schwartz, and today I’d want to discuss the importance of having accurate copy and information on your brochures, literature, reports, handouts, and other materials.
One of the greatest methods to oversee the entire process is to make sure that anything you hand out to a new prospective or existing client, patient, or customer always says or communicates the same information about you, your practice, your business, your products, your services, and so on.
Make sure that any content you create accurately presents you, your products, services, and your business so that the reader perceives you as superior to others.
It’s tough to distinguish between experts who put generic information on their brochures and literature.
That is why most people believe that all doctors are the same, or that all lawyers are the same, and so on.
How else would they know?
Consider carefully what you want to write on that literature so that you can direct the process and ensure that your brochure says exactly what you want it to say when it is handed out.