One of the most important parts of any marketing initiative is the creation of a marketing plan. Let’s begin by discussing a general marketing plan. Although I admit that specificity rules, we are going to start with the basic guidelines. There are some important details and “things” YOU have to …
Read More »Chiropractic Marketing For A Successful Practice
Chiropractic marketing for a successful practice involves more than just offering free screenings every few months. Often, chiropractors lose prospective patients because they give up on their prospects too soon. For a campaign to be successful, chiropractors must consistently follow up with prospective patients, and must keep following up over …
Read More »Learn Why You Need to Host A Client Appreciation Day
How many times per year do you throw a party for your patients, clients or customers? If you don’t celebrate “your customers”, you’re missing an unbelievable opportunity to generate/stimulate a lot of referrals. For example; if you’re a doctor, you can have a patient appreciation day. If you’re a financial …
Read More »Do THIS to Generate Referrals from Your Existing Clients All Year Long!
Some of you know that I go to private offices or financial groups/agencies, etc for 1-2 days to overhaul and/or streamline their SYSTEMS, procedures, processes, marketing, etc… so they can eliminate their “resistance” and enjoy quantum leap growth (i.e. double or triple their practice in 6 – 12 months) in …
Read More »Financial Advisor Marketing: E-Book Strategy That Builds Your Name, Brand, Fame and Business
Here is marketing for Financial Advisors that admittedly is not new for the internet sales and marketing world, but you might actually consider it to be new for Financial Advisors marketing their practice. The marketing idea is to offer a downloadable e-book or special report. Most financial planner marketing would …
Read More »How is Your Staff Answering the Phone?
It is likely that you are unaware of how many potential clients/patients/customers call your office/business and ask typical “shopper” questions in order to decide whether they should use your products/services. Most business owners assume that their staff knows exactly how to answer those questions and that they routinely convert those …
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