Let’s talk about special titles, headlines and special event names. I’m going to give you a handful of different phrases that you can use asheadlines or titles for special reports, events, seminars, workshops, lectures, newsletters, special updates or research that you want to send to your patients/clients/customers. This will all …
Read More »Professional Marketing: In-Office Lectures
You know about them, you love them – but you don’t DO them. One of the easiest and most effective ways to generate new business (on a regular basis) is to host lectures in your office. I’m sure you have presentations on a shelf somewhere…or maybe on your desk RIGHT NOW …
Read More »Ad Creation 101: Creating the Best Ad
When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience). Your attention-grabbing headline should be a completely benefit-rich statement/offer from you – how they (the readers) can benefit from you. The rest of the ad is really …
Read More »Professional Marketing: Putting a Reactivation System in Place NOW!
This is the perfect time of year to send out holiday/New Years letters and/or e-mails to all of your missing-in-action patients/clients/customers. And, there is a dual purpose to this effort. Part 1: You want to wish them a Happy New Year/Happy Holidays as well as share all of the new …
Read More »The Powerful Newsletter
Do you have a monthly patient, client, or customer newsletter in place? If you don’t have a monthly newsletter, direct mail letter, research or “news update” information piece going out to your database on at least a monthly basis, you’re missing out on an opportunity to maintain what is called …
Read More »3 Ways to Grow Your Business or Practice
This marketing idea is the result of a conversation I had with Jay Abraham, so I need to give him the credit. One day we were discussing different ways to grow my business. Then, he told me very simply that there are three ways to grow a business/practice: 1) Increase …
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