Business Growth

There is a referral strategy (that does not involve asking for a referral) that I call the “Referral by Association” conversation. When talking to patients/clients, how often do you proactively associate, explain or share information or stories about how you help other patients/clients with OTHER “problems”…that are different than what …

Here’s a marketing strategy that is going to build your name, brand, fame, generate a ton of targeted leads and position you as an expert in your city. Although this strategy is not new, it isextremely effective. This strategy will focus on generating leads with a compelling offer for a …

When advertising a dental practice it is vital to know the audience that is being targeted. Dentist marketing involves several campaigns that are aimed at attracting and maintaining the customers. This process helps the dentist to generate an extra income by maintaining a regular flow of patients in the dental …

This marketing strategy may not seem like a marketing strategy to you, but I can assure you, if you do what I’m going to suggest you do, the positive word-of-mouth will spread like wildfire about you and your practice. My advice is to do 3 things: 1. Listen 2. Listen …

If you are “normal”…and like the rest of your colleagues, it is likely that you haven’t spent more than 2 minutes planning and organizing your marketing efforts for the 1st quarter of 2012. The BIG problem is that if you want to be predictably successful with your new patient/client/customer acquisition …

One of the most important parts of any marketing initiative is the creation of a marketing plan. Let’s begin by discussing a general marketing plan. Although I admit that specificity rules, we are going to start with the basic guidelines. There are some important details and “things” YOU have to …