You know about them, you love them – but you don’t DO them. One of the easiest and most effective ways to generate new business (on a regular basis) is to host lectures in your office. I’m sure you have presentations on a shelf somewhere…or maybe on your desk RIGHT NOW …Read More »
Ad Creation 101: Creating the Best Ad
When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience). Your attention-grabbing headline should be a completely benefit-rich statement/offer from you – how they (the readers) can benefit from you. The rest of the ad is really …Read More »
Professional Marketing: Putting a Reactivation System in Place NOW!
This is the perfect time of year to send out holiday/New Years letters and/or e-mails to all of your missing-in-action patients/clients/customers. And, there is a dual purpose to this effort. Part 1: You want to wish them a Happy New Year/Happy Holidays as well as share all of the new …Read More »
The Powerful Newsletter
Do you have a monthly patient, client, or customer newsletter in place? If you don’t have a monthly newsletter, direct mail letter, research or “news update” information piece going out to your database on at least a monthly basis, you’re missing out on an opportunity to maintain what is called …Read More »
3 Ways to Grow Your Business or Practice
This marketing idea is the result of a conversation I had with Jay Abraham, so I need to give him the credit. One day we were discussing different ways to grow my business. Then, he told me very simply that there are three ways to grow a business/practice: 1) Increase …Read More »
Marketing is ALL About Testing!
This marketing strategy isn’t a “traditional” marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is. Marketing is simply a series of “tests” to see what works! Believe me, I wish I could tell you that every marketing effort you launch will produce like crazy, but …Read More »