Business Growth

It is likely that you are unaware of how many potential clients/patients/customers call your office/business and ask typical “shopper” questions in order to decide whether they should use your products/services. Most business owners assume that their staff knows exactly how to answer those questions and that they routinely convert those …

By Marci Yudkin – http://www.yudkin.com/index.htm “The candidate was competent. That’s why I decided not to bring him on board.”This startling comment appeared in an article by James Rogers in last week’s B-to-B Magazine. Competent people have mastered certain routines and don’t do well in a drastically changing environment, he explained. …

This marketing tip is going to dramatically improve your positive word-of-mouth.  If a new prospect comes to your business, store, practice or office but hasn’t decided if they’re going to “use” you yet, be careful not to scare them off.  Let me explain. Your ultimate goal is to generate new …

So I take my son to get his hair cut yesterday. About 12 minutes after the first snip, it’s over. A nice pile of his ridiculously thick hair (yes, I’m jealous) lies on the floor. From the time the stylist said, “hello”, I could tell that she really didn’t have …

This initiative may sound counter-productive at first, but I assure you, it can be extremely lucrative/beneficial. The idea is for you to donate your time at someone else’s event, workshop, lecture, or seminar. How can this help you? Let me give you a couple of examples. Let’s say you’re a …

      This professional marketing & doctor marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities. If you ever get interviewed on a radio or television show and/or for your local newspapers and magazines, I have one question you should ask …