Some of you know that I go to private offices or financial groups/agencies, etc for 1-2 days to overhaul and/or streamline their SYSTEMS, procedures, processes, marketing, etc… so they can eliminate their “resistance” and enjoy quantum leap growth (i.e. double or triple their practice in 6 – 12 months) in …
Read More »Financial Advisor Marketing: E-Book Strategy That Builds Your Name, Brand, Fame and Business
Here is marketing for Financial Advisors that admittedly is not new for the internet sales and marketing world, but you might actually consider it to be new for Financial Advisors marketing their practice. The marketing idea is to offer a downloadable e-book or special report. Most financial planner marketing would …
Read More »How is Your Staff Answering the Phone?
It is likely that you are unaware of how many potential clients/patients/customers call your office/business and ask typical “shopper” questions in order to decide whether they should use your products/services. Most business owners assume that their staff knows exactly how to answer those questions and that they routinely convert those …
Read More »Professional Marketing: Beyond Competence
By Marci Yudkin – http://www.yudkin.com/index.htm “The candidate was competent. That’s why I decided not to bring him on board.”This startling comment appeared in an article by James Rogers in last week’s B-to-B Magazine. Competent people have mastered certain routines and don’t do well in a drastically changing environment, he explained. …
Read More »How You Should Approach an Undecided Prospect
This marketing tip is going to dramatically improve your positive word-of-mouth. If a new prospect comes to your business, store, practice or office but hasn’t decided if they’re going to “use” you yet, be careful not to scare them off. Let me explain. Your ultimate goal is to generate new …
Read More »Professional Marketing: What My Son’s Haircut Has To Do With Building Your Business
So I take my son to get his hair cut yesterday. About 12 minutes after the first snip, it’s over. A nice pile of his ridiculously thick hair (yes, I’m jealous) lies on the floor. From the time the stylist said, “hello”, I could tell that she really didn’t have …
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