Business Growth

This marketing idea is the result of a conversation I had with Jay Abraham, so I need to give him the credit. One day we were discussing different ways to grow my business. Then, he told me very simply that there are three ways to grow a business: 1) Increase …

I recently talked about the importance of having your staff (front desk person or office manager) know how to address many of the typical questions that a prospective new patient/client might ask. This is crucial, as dozens of new patients/clients are lost each year simply because this “system” is not …

This initiative may sound counter-productive at first, but it can be extremely beneficial. The idea is for you to donate your time at someone else’s event, workshop, lecture, or seminar. How can this help you? Let me give you a couple of examples. Let’s say you’re a financial advisor and …

What do staff meetings have to do with marketing?  Well, the truth is, staff meetings can directly/indirectly generate millions of dollars in new patients, clients or customers! Here’s my recommendation – if you truly want (and understand the VALUE of) administrative and/or marketing systems, processes and procedures to help you automate the …

Here is one of the top three secrets to helping you maximize your efforts and your results with all of your marketing and all of your advertising initiatives. It’s incredibly simple, it’s easy to do, but very few people ever do it. What is it – Consistency! Most doctors, professionals …

Let’s talk about value! What do I mean when I say value? Your ability to communicate the value of what you do and/or attach value to your products and/or services (or both), is going to help to differentiate you. It will allow you to position yourself as being better than …