Business Growth

We’re going to talk about giving your staff an opportunity to stimulate referrals. In a previous post I advised you to break down and dissect all of the different ways in which you give your existing patients/clients an opportunity to refer to you. I discussed the idea of giving your …

This marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities. If you ever get interviewed on the radio, television or for your local newspapers/magazines, I have one question you should ask at the end of that interview that can help you turn that …

Most business owners spend very little time on building their brand. Yet, it’s one of the most important “factors” in maintaining top-of-mind-awareness, brand recognition and reputation in your community (or with your buying public). In other words, brand recognition with the people who live and/or work in your community, your …

This is a marketing idea that I refer to as the “Group Direct Mail Marketing Campaign.” We all know direct mail can work if it’s sent to the right target demographic (your buying public), and if it’s done consistently. And, every business owner would love to send their direct mail …

This marketing strategy is all about direct response marketing. If you don’t know what direct response marketing is, I’ll explain. Direct response marketing can be a classified ad, an editorial, an article, a letter (piece of mail), a radio or TV commercial, an e-mail campaign or an insert that simply …

This marketing strategy is all about makeovers. I’m sure by now you have been exposed to all of the different types of makeovers on television. Remember, the only reason they have so many shows about before-and-after makeovers, is because the public LOVES these stories! The story is what keeps the …