Business Growth – Page 13 – Dr Len Schwartz
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Business Growth

The Rules of Direct Response Marketing

This marketing strategy is all about direct response marketing. If you don’t know what direct response marketing is, I’ll explain. Direct response marketing can be a classified ad, an editorial, an article, a letter (piece of mail), a radio or TV commercial, an e-mail campaign or an insert that simply …

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The 10 Minute Makeover Marketing Strategy

This marketing strategy is all about makeovers. I’m sure by now you have been exposed to all of the different types of makeovers on television. Remember, the only reason they have so many shows about before-and-after makeovers, is because the public LOVES these stories! The story is what keeps the …

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The Free Consultation Strategy

I refer to this marketing strategy as the “let me see if I can help you” offer. You may meet people at the mall, at a restaurant, at a party, etc., and they may ask you how to take advantage of your services or your expertise. They may question whether …

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Professional Marketing: In-Office Lectures

You know about them, you love them – but you don’t DO them.  One of the easiest and most effective ways to generate new business (on a regular basis) is to host lectures in your office. I’m sure you have presentations on a shelf somewhere…or maybe on your desk RIGHT NOW …

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Ad Creation 101: Creating the Best Ad

When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience). Your attention-grabbing headline should be a completely benefit-rich statement/offer from you – how they (the readers) can benefit from you. The rest of the ad is really …

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