Business Growth

Marketing is About Testing Marketing is simply a series of “tests” to see what works. Believe me, I wish I could tell you that every marketing effort you launch will produce like crazy…but that is impossible. The good news is that you can learn from every marketing effort… then tweak …

(Read until the end to learn how to use my most impactful Guiding Principle to achieve your goals) As we approach the end of another year, and start to think about making our BIG plans for 2016, it is important to remember that the FOUNDATION for your actions and ALL achievement(s) IS your level of …

We’re going to talk about giving your staff an opportunity to stimulate referrals. In a previous post I advised you to break down and dissect all of the different ways in which you give your existing patients/clients an opportunity to refer to you. I discussed the idea of giving your …

This marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities. If you ever get interviewed on the radio, television or for your local newspapers/magazines, I have one question you should ask at the end of that interview that can help you turn that …

Most business owners spend very little time on building their brand. Yet, it’s one of the most important “factors” in maintaining top-of-mind-awareness, brand recognition and reputation in your community (or with your buying public). In other words, brand recognition with the people who live and/or work in your community, your …

This is a marketing idea that I refer to as the “Group Direct Mail Marketing Campaign.” We all know direct mail can work if it’s sent to the right target demographic (your buying public), and if it’s done consistently. And, every business owner would love to send their direct mail …